Mailchimp x Kin x BUCK "Give Where You Live"

Strategized and conceived by Kin, Mailchimp's “Give Where You Live” is a multi-platform activation, led by a short animated film and website. The film, scripted and developed by Kin, and produced by BUCK, was crafted to spark curiosity and attention for these small, local players. 

The animation zooms in and out of a “local best kept secret” map, a creative concept that originated from discussions with the local nonprofits Mailchimp works with, as they reflected on their lack of visibility in the community they work hard to support. Together, the film and website function as a City Guide of local heroes, such as community farms, local STEM programs, art collectives and environmental groups.

When Kin enlisted BUCK to work on the Mailchimp Give Where You Live short film, we asked ourselves, “What if the good places in town are the places that do good?”

Our guide starts at a high altitude — the “map to star’s homes” POV — before diving down to a few select hotspots. Each “chapter” shares the same setup-and-reveal rhythm. First we show something familiar (and possibly cliché) only to have that notion quickly subverted by an altruistic alternative. 

See more behind the scenes on the creative here.

Mailchimp is an email and marketing automations platform for growing businesses. We empowermillions of customers around the world to start and grow theirbusinesses with world-class marketingtechnology, award-winning customer support, and inspiring content. Mailchimp puts data-backedrecommendations at the heart of your marketing, so you can find and engage customers across email,social media, landing pages, and advertising—automatically and with the power of AI. In 2021,Mailchimp was acquired by Intuit.

Founded in 2019 by Sophie Ozoux and Kwame Taylor-Hayford, Kin pushes the boundaries of creativityand innovation to drive long-lasting brand impact. Bringing together innovative ideas and a deepappreciation for global arts and culture, Kin fosters sustainable business performance among its clients,including Mailchimp, Delta Airlines and Ben & Jerry’s, to name a few. workwithkin.com

BUCK is a talent-driven, global, creative company with offices in New York, Los Angeles, Sydney, and Amsterdam.

Founded in 2004, BUCK has built a reputation for outstanding craftsmanship and innovation through collaboration with a wide range of clients across the cultural and technology spheres, including Nike, Apple, Instagram, IBM, Airbnb, and Google.

Recognized as an industry leader, BUCK’s trophy case includes an Emmy, multiple gold Cannes Lions, Clios, pencils, cubes, and over 150 other awards from the most prestigious competitions in the world.

For media inquiries, please contact press@buck.co.

Sr Director of Corporate Citizenship Lain Shakespeare
Sr Director of Brand Marketing & Content Michael Mitchell
Director of Brand Marketing Greg Shumchenia
Group Creative Director, Design Christian Widlic
Creative Director Javi Molinos
Associate Creative Director Amber Worrell
Senior Program Manager Brinda Khanna
Social Media Marketing Manager Austin Russell
Program Manager EQ Davis
Senior Design Producer Adam Batsakis
Senior Designer Anna Ladson
Copywriter Juliana Hardesty
Copywriter Austin Ray
Strategic Philanthropy Katie Luther
Strategic Philanthropy Adrienne Hines

Co-Founder Kwame Taylor-Hayford
Co-Founder Sophie Ozoux
Partner Lead Jessie Mizrahi
Strategy Director Yi Chen
Creative Director / Copy Carmen Love
Creative Director / Art Bruna Gonzales
Creative Director / Copy Dave Ramirez
Creative Director / Art Nicole Karalekas

Founding Partner Susannah Darrow
Director of Strategic Philanthropy Laura Hennighausen

Executive Producer Joe Nash
Creative Director Jon Gorman
Producer Gwynne Evans Reid
Production Coordinator Hayley Newett
Art Director Justin Cassano
Animation Director Gilles Desmadrille
Design Diego Abad, James Noellert, Jose Flores, Justin Cassano, Remi Sorbet
Compositing Gilles Desmadrille, Jon Gorman
2D Animation Dan Cantelm, Diego Abad, Fabien Rousseau, Matty Deans, Meitar Almog, Sean Merk
Editor Cameron Kelly

Partner / Design Andrew Herzog
Partner / Development Nicky Tesla
Designer Yuting Xie

Music Supervisor Anthony Demby
Composer Daniel Crawford
Project Coordinator Zimmie Szymkiewicz

ECD & Partner Wilson Brown
Executive Producer Sue Lee
Senior Producer Trevor Haimes
Remix & Arrangement Dalton Harts
Sound Design Bennett Eiferman