Not all streets are created equal.
We're proud to have worked with Transportation Alternatives to bring attention to Spatial Equity NYC, a new tool created with MIT's Norman B. Leventhal Center for Advanced Urbanism to map the (in)equity of space and how it impacts our health, environment, and the ways we get around.
To accompany the release of Spatial Equity NYC, BUCK created a short film that highlights how data can reveal the inequities across NYC streets and city planning—and provide positive solutions for the people of New York.
Watch the film:
About the creative:
The 2d animated film uses dramatic lighting to help communicate its themes. There’s a dark, foreboding feeling to the setup of the city’s spatial problems, but as the film provides ideas and solutions, the lighting brightens, full of optimism and hope. See more campaign drawings and concepts here.
Download assets:
Click the link below for access to a Google Drive of approved image assets:
Read the Press Release:
New Analysis From Transportation Alternatives and MIT Details How Inequities in Public Space Contribute to Racial and Economic Disparities Across New York City Neighborhoods — Transportation Alternatives
Spatial Equity NYC, a New Online Data Tool Released by Transportation Alternatives and the Norman B. Leventhal Center for Advanced Urbanism at MIT Reveals the Impact of Car-Centric Planning and Policies on Public Health, the Environment and Mobility Spatial Equity NYC 2022 Report Card d
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ABOUT BUCK
BUCK is a talent-driven, global, creative company with offices in New York, Los Angeles, Sydney, and Amsterdam.
Founded in 2004, BUCK has built a reputation for outstanding craftsmanship and innovation through collaboration with a wide range of clients across the cultural and technology spheres, including Nike, Apple, Instagram, IBM, Airbnb, and Google.
Recognized as an industry leader, BUCK’s trophy case includes an Emmy, multiple gold Cannes Lions, Clios, pencils, cubes, and over 150 other awards from the most prestigious competitions in the world.
For media inquiries, please contact press@buck.co.
CREDITS
BUCK
Executive Creative Director Ben Langsfeld
Executive Producer Kim Stephens
Creative Director Ege Soyuer
Head of Strategy Marla Moore
Producer Dani Ramirez, Tamara Campbell
Associate Creative Director Doug Hindson
2D Animation Lead Diego Abad
Art Director Pierre-Nicolas Riou
Head of Copy David Evans
Design Jose Flores
Senior Copywriter Josephine Heintz
Senior 2D Animator Vero Gomez
Junior 2D Animator Meitar Almog
2D Animation Tucker Klein
2D Apprentice Yinan Liang
Client Danny Harris
Client Katie Lorah
Executive Producer Kim Stephens
Creative Director Ege Soyuer
Head of Strategy Marla Moore
Producer Dani Ramirez, Tamara Campbell
Associate Creative Director Doug Hindson
2D Animation Lead Diego Abad
Art Director Pierre-Nicolas Riou
Head of Copy David Evans
Design Jose Flores
Senior Copywriter Josephine Heintz
Senior 2D Animator Vero Gomez
Junior 2D Animator Meitar Almog
2D Animation Tucker Klein
2D Apprentice Yinan Liang
Client Danny Harris
Client Katie Lorah
SOUND DESIGN
Music Studio and Audio Mix Ambrose Yu
