BUCK Announces Merge With Anyways Creative

19 February 2025

Expanded creative capabilities abound with a growing UK talent base

BUCK, a leading global design company, today announced a merge with London-based creative agency Anyways. The merger is an organic next step for the two companies as they continue to create impactful work for their clients.

About the Merger

Originally born from It’s Nice That—an acclaimed editorial platform—Anyways brings a global network of talent and a uniquely playful approach to creativity. Over the past decade, the agency has delivered compelling campaigns for leading brands such as Hinge, Levi’s, and Sonos.

As companies in Residence, Anyways and BUCK had a history of collaboration, partnering across award-winning projects including the rebrand of Adobe MAX—the world’s largest creativity conference—and more recently an animated in-product design system for YouTube, acting as their strategic creative partner.

Adobe MAX 2023: BUCK and Anyways project

By merging with BUCK, Anyways combines its global network and innovative approach with BUCK’s deep expertise in design and storytelling across multiple mediums. This fusion creates a powerhouse of creative talent, leveraging the strengths of both companies for even greater impact.

YouTube Jewels 2024: BUCK and Anyways project

Impact of the Merger

Together, BUCK and Anyways will provide brands with more impactful creative solutions by combining Anyways’ playful, idea-driven approach with BUCK’s expertise in craft and design.

To strengthen this integration, BUCK is forming a new creative department, led by Ellen Turnill Montoya as Head of Creative, to drive fresh thinking and their combined capabilities. It will unlock opportunities in campaign development, branding, and ideation—but also expand BUCK’s global presence, strengthening its impact across Europe and beyond.

“Anyways brought something truly unique to the space, and this merger integrates their talent and skill into BUCK—strengthening our ideation and campaign offerings. Our newly established creative department will collaborate closely with our incredible craft and production artists, allowing us to push boundaries further than ever before. BUCK is evolving, and this is a big step in that journey.”

Vincent Lammers, Executive Creative Director, BUCK

The Anyways team will join BUCK’s European group as BUCK employees, growing their presence in London and strengthening collaboration with their Amsterdam studio. As part of this transition, the Anyways brand will be phased out, bringing all creative efforts under one unified BUCK identity.

“We’re excited to welcome the Anyways team to BUCK. By bringing the Anyways team under the BUCK umbrella we’re able to enhance our creative capabilities. We’re more strongly positioned for new opportunities in the UK and Europe and our clients will benefit from a talented team ready to deliver exceptional creative solutions.”

Emily Rickard, Chief Executive Officer, BUCK

Further information

Annabel Alice, BUCK
annabel.alice@buck.co

About BUCK

BUCK is a design-driven, global creative company with offices in New York, Los Angeles, Sydney, Amsterdam, Vancouver, and London. Founded in 2004, BUCK has built a reputation for outstanding craftsmanship and innovation through collaboration with a wide range of clients across the cultural and technology spheres, including Apple, Instagram, IBM, Nike, Airbnb, Paypal, and Pepsi. Recognized as an industry leader, BUCK’s trophy case includes two Emmy’s, multiple gold Cannes Lions, Clios, pencils, cubes, and over 200 other awards from the most prestigious competitions in the world.

BUCK is in Residence, a collective of beautifully curated companies with the shared goal of empowering creative potential.