360-degree Brand Build for SENSE

In a world where most sexual wellness and contraceptive products are designed to blend in, BUCK created a strong and sultry brand voice, a bold visual identity (playfully dubbed "Body Language") along with tantalizing product packaging, to dare we say, touch every piece of this brand.

The design system begs to be played with, and was inspired by the POV of ‘the aisle’. We created visuals that shine on the shelf amid the darker tones of competitors. SENSE's sexual wellness products are destined to be displayed on their nightstand, not hidden away in a drawer.

Both immersive and inclusive, the design language mimics the bodily curves of our diverse audiences. We played with tension and anticipation and quickly got off on the use of vibrant pops of color and lush type treatments to create an ownable style that excites as much as it delights.

We got very personal with a comprehensive brand strategy and tone of voice focusing on the idea of "foreplay." We aimed to strike the right balance between sexy vs. serious, creating a playful intimacy that encourages customers to explore their desires without judgment or fear.

For interviews with BUCK's creative lead Liron Eldar, or SENSE's co-founders, please reach out to:

SENSE is the new sexual wellness brand that invites people to elevate their intimate moments with confidence and inclusivity. The new brand is on a mission to be the trusted companion for heightening intimate moments, exploring your deepest fantasies, and embracing sex with safety & confidence. The brand believes in the importance of safe play. With this core value, they aim to build a universal brand that feels welcoming to all. Sense offers a full line of products, including classic, ultrathin, and dotted latex condoms, as well as water-based lubricants, endurance wipes, and cleansing wipes. SENSE strives for each moment of intimacy to excuse sensuality, playfulness and pure arousal.  Join SENSE on an unforgettable adventure of pleasure and discovery. For more information please visit hey-sense.com and follow SENSE on Instagram.

BUCK is a talent-driven, global, creative company with offices in New York, Los Angeles, Sydney, and Amsterdam.

Founded in 2004, BUCK has built a reputation for outstanding craftsmanship and innovation through collaboration with a wide range of clients across the cultural and technology spheres, including Nike, Apple, Instagram, IBM, Airbnb, and Google.

Recognized as an industry leader, BUCK’s trophy case includes an Emmy, multiple gold Cannes Lions, Clios, pencils, cubes, and over 150 other awards from the most prestigious competitions in the world.

For media inquiries, please contact press@buck.co.

Co-founders Jacky Zeigen and Joel Laib

Executive Creative Director Ben Langsfeld
Executive Producer Joe Nash, Russell Greene
Creative Director Liron Eldar-Ashkenazi
Producer Tracey McDonough
Production Coordinator Khadim Dieng
Art Director Arielle Casale, Pedro Veneziano
Head of Strategy Marla Moore
Brand Strategist Anu Khosla, Asia Hunt
Copywriting Asia Hunt, Heloise Chung
Design Kenni Huang, Pedro Veneziano, Wesley Chen

Photographer Sarah Hopp
Set Design & Prop Styling Arielle Casale