With the addition of Part and Sum, Residence bets on Strategy and Media

June 6, 2023 — Residence, a network of creative service firms and community-oriented organizations dedicated to empowering creative potential, announces the merger of Part and Sum into its growing ecosystem of world-class partners. 

With this addition of Part and Sum, Residence is continuing to bet on the creative potential of people underpinned with the latest tools, ways of working, and thinking. 

Part and Sum is a customer experience company grounded in strategy and media. A hybrid consultancy and agency, Part and Sum transforms digital experiences and grows brands by seeing through the eyes of customers. 

Part and Sum not only fortifies the network's ability to offer strategy, insights, data analysis, media planning, and buying to clients but also introduces fresh perspectives to solve complex problems—both within and outside Residence.

Prior to joining the network, Part and Sum worked with Residence member BUCK on marketing and comms strategies for Tidal; planning and measuring media for GitHub; and provided research and actionable insights for the rebrand of Bluevine. 

Part and Sum also work closely with partners like Subway, helping to transform customer experiences, and Wiley, re-imaging the information architecture for their online marketing and eCommerce experiences.

Julie Babb, COO of Part and Sum, says: “We’re thrilled to be part of Residence and look forward to creating an innovative model that borrows from the best of production, strategy consulting, and technology. With Residence, we’re shrinking the distance between the world’s best creative makers and our client’s business challenges.” 

Ryan Honey, Co-CCO of Residence and BUCK: “Having Part and Sum in our network opens up a new realm of exciting opportunities both for our clients and internally at Residence. From the beginning, we’ve focused on empowering creative potential, and with the strategic minds of Part and Sum, we’re expanding on that definition. Beyond empowering creative potential, we can now inform it with strategy, distribute it through media, and learn from it with data. They truly are a client’s and creative team’s best friend.”

The merger makes Part and Sum the eighth company to join the network, which launched in June 2022 and has plans for further expansion this year.

Other companies in Residence include BUCK, VTProDesign, Giant Ant, It’s Nice That, Anyways Creative, Creative Lives in Progress, and If You Could. 

Residence is a network of intertwined doers and makers committed to empowering creativity. With a people-centered approach and a dedication to the quality of craft, Residence continuously seeks to diversify its offerings, strengthen collective output, and foster more creative opportunities.

Part and Sum is a strategy firm that uses a data-driven, build-measure-learn approach to help brands unlock growth and successfully navigate their next steps. They pride themselves on being "a creative team's best friend," equipping their partners with insights, validation, and distribution.