A long-term partnership, and great brand design choices made incrementally.
Over the course of two and a half years, BUCK partnered with Microsoft to evolve the Windows brand, while still maintaining that grounded, human-focused quality that sets them apart from the competition.
Great Design Over Time
This is a story about how the team at Microsoft brought us into their world, creating a truly collaborative and open process, so that we could help the Windows brand evolve organically. Over the course of almost a dozen projects (and counting), we built an engaged and open relationship together built on trust and a genuine love of great design.
About the Partnership
Samuel Clarke, Creative Studio Director @ Microsoft has been an integral part of the collaboration:
It’s been incredible to watch our collaboration grow out of early conversations between BUCK and Microsoft into this new, organic, design system that has come to define the global brand of Windows 11. Like a jazz ensemble we needed to form a chord chart to follow but we have always allowed ourselves the space to explore and push the boundaries of what we could create, even from the very start. Brands are living things. At some point, the best brands begin to grow on their own, along with the people who love them.”
-Samuel Clarke, Creative Studio Director, Microsoft
History
BUCK’s relationship with Microsoft goes back the better part of a decade, and many, many, projects. We heralded the arrival of their unified office app with eye-catching animations, did 24/7 shifts on Microsoft 365, we locked it down for a host of Microsoft security features, got smooth with the Surface Laptop, and brought the “Power of We” to Microsoft Teams. Recently, Microsoft asked us to partner on our biggest undertaking yet: designing for the most popular operating system in the world: Windows 11.
Interview Opportunities
Arrange an interview to talk with Microsoft’s Samuel Clarke, or BUCK’s creative leadership either ECD Ben Langsfeld or GCD Thomas Schmidt.
