The Global Creative Company Boosts Talent Pool and Offering With First-Of-Its-Kind Expansion
LOS ANGELES, CA | June 16, 2022 09:08 AM Eastern Daylight Time
BUCK ("BUCK" or the "Company"), a global creative company that brings brands, stories, and experiences to life through art, design, and technology, today announced it will be joining forces with VTProDesign (“VTProDesign”), the LA-based interactive design studio. The move is the first-of-its-kind network expansion for BUCK and an organic next step for both companies as they continue to create innovative experiences for their clients including Meta, Nike, Microsoft, Google, Airbnb, and Netflix, to name a few.
While both companies stand to benefit from integration at the operational level, the driving force for the merger is attracting, retaining, and growing world-class talent. As the creative services industry continues to evolve, BUCK and VTProDesign are staking their success on how they work—not just what they create —putting sustainable creative culture and a commitment to craft front and center.
While both companies stand to benefit from integration at the operational level, the driving force for the merger is attracting, retaining, and growing world-class talent. As the creative services industry continues to evolve, BUCK and VTProDesign are staking their success on how they work—not just what they create —putting sustainable creative culture and a commitment to craft front and center.
Our goal is really quite simple: to deliver incredible work by incredible people while fostering a strong culture. BUCK and VTProDesign is a partnership of exactly that. BUCK’s superpowers intersect design and technology, while VTProDesign has advanced their storytelling to experiences that blur the line between digital and physical. The partnership allows us to expand and grow with a network of like-minded talent and entrepreneurs across diverse offerings, regions and clients. We couldn’t think of a better group of masterminds than VTProDesign to join the BUCK family.”
Jeff Ellermeyer, Co-Founder and CEO of BUCK
With digital revenue growth in the advertising industry 28%, the demand for immersive experiential marketing is also on the rise. 81% of both B2B and B2C marketers are currently planning in-person events, with or without a virtual component. BUCK’s merger with VTProDesign will boost the company’s talent pool in this crucial area, folding in expertise in physical experiences, interactive technologies, and bespoke tools to solve never-before-seen problems.
"VTProDesign has always been about growth and advancements in innovation, reflecting our values and evolution as creators. BUCK is a natural fit for us, as we continue to grow our footprint, partnering with best-in-class creatives that are committed to craft, culture and people. The merge will ultimately result in tremendous growth for VTProDesign, unparalleled opportunity for our employees, and a really impressive mix of creatives all at one table. It’s a 5+5=11 situation, and we can’t wait to see what kind of groundbreaking work we come up with together.”
Vartan Tchekmedyian, CEO of VTProDesign
VTProDesign is no stranger to creating full 360 experiences regardless of medium, connecting people to brands, products and innovation through crafted experiences, using technology as a tool. The group names Netflix, Google, Ray-Ban, and Heineken as part of their client roster.
Highlights of The Merger
The network expansion is accretive to BUCK and VTProDesign, establishing a unique creative talent pool and positioning them for scaled business growth.
- BUCK Brand Leadership: The BUCK team has the track record and abilities to quickly amass a significant presence in the design, tech, and digital creative markets, along with the necessary expertise to integrate and incorporate new creatives across a diverse group of verticals and platforms.
- VTProDesign Brand Leadership: BUCK will be positioned with a best-in-class creative team, along with a management team composed of highly successful and experienced professionals across design, creative technology, and integrated production across four offices in Los Angeles, New York, Sydney, and Amsterdam.
- Focused Creative Market: BUCK believes it to be best suited for a network expansion as an influential and established creative company with eight straight years of high double-digit revenue growth. For 2022, BUCK will be managing in excess of 600 headcount globally with physical presences in LA, NY, Sydney, and Amsterdam. The 2022 forecast equates to 100% growth in trailing three years—all while managing the pandemic period.
- Merging in VTProDesign equates to an additional 50% of the 2021 hired headcount servicing a diversified client offering. VTProDesign, also a high growth company, is forecasted to add an additional 20% EBITDA to BUCK’s financials and double-digit revenue growth.
BUCK entered an exclusive letter of intent with VTProDesign, officially closing on June 6th, 2022 pursuant to which the two have merged. VTProDesign will retain its identity, and Vartan Tchekmedyian and Michael Fullman will both retain their positions at VTProDesign.
Management Team
Jeff Ellermeyer, Founder, and CEO of BUCK
Jeff Ellermeyer has worked for nearly three decades at the intersection of technology and design, culminating in his current role as Co-Founder and Chief Executive Officer of BUCK. In 1996, Jeff founded Fullerene, a pioneering creative services company that worked with early web and music clients. In the early 2000s, when Jeff discovered motion design, he recognized it as the future of experience. He founded BUCK in 2003 on this belief and folded in Ryan Honey and Orion Tait as partners.
Drawing on his education in Computer Science and Film, Jeff’s enthusiasm for innovation and culture-shifting creativity has guided him throughout his time at BUCK. His passion is to foster a scalable, sustainable creative culture that attracts, retains, and grows the world’s best talent.
Jeff Ellermeyer has worked for nearly three decades at the intersection of technology and design, culminating in his current role as Co-Founder and Chief Executive Officer of BUCK. In 1996, Jeff founded Fullerene, a pioneering creative services company that worked with early web and music clients. In the early 2000s, when Jeff discovered motion design, he recognized it as the future of experience. He founded BUCK in 2003 on this belief and folded in Ryan Honey and Orion Tait as partners.
Drawing on his education in Computer Science and Film, Jeff’s enthusiasm for innovation and culture-shifting creativity has guided him throughout his time at BUCK. His passion is to foster a scalable, sustainable creative culture that attracts, retains, and grows the world’s best talent.
Ryan Honey, Founder, Co-Chief Creative Officer of BUCK
With over two decades of experience building and leading teams through ground-breaking design and content production, Ryan Honey is Co-Founder and Co-Chief Creative Officer of BUCK. Starting in 1999 at the dawn of the broadband content revolution, Ryan served as Creative Director for Heavy.com, where he and his teams pushed the boundaries of what was possible within the browser. His experience in live-action and animation combined with his background in design led him to build an early motion graphics division heavily focused on commercial production and network packaging. In 2003, Ryan left Heavy and moved to Los Angeles, where he subsequently co-founded BUCK alongside Jeff Ellermeyer and Orion Tait. Since then Ryan has led numerous projects with world-famous clients such as Google, Apple, Meta, Coca-Cola, Nike, McDonald’s, Toyota, and Honda, earning numerous awards, including an Emmy, multiple gold Cannes Lions, Clios, and over 150 additional awards from the most prestigious industry competitions in the world. Today, he continues to innovate, developing new capabilities at BUCK while fostering global growth.
With over two decades of experience building and leading teams through ground-breaking design and content production, Ryan Honey is Co-Founder and Co-Chief Creative Officer of BUCK. Starting in 1999 at the dawn of the broadband content revolution, Ryan served as Creative Director for Heavy.com, where he and his teams pushed the boundaries of what was possible within the browser. His experience in live-action and animation combined with his background in design led him to build an early motion graphics division heavily focused on commercial production and network packaging. In 2003, Ryan left Heavy and moved to Los Angeles, where he subsequently co-founded BUCK alongside Jeff Ellermeyer and Orion Tait. Since then Ryan has led numerous projects with world-famous clients such as Google, Apple, Meta, Coca-Cola, Nike, McDonald’s, Toyota, and Honda, earning numerous awards, including an Emmy, multiple gold Cannes Lions, Clios, and over 150 additional awards from the most prestigious industry competitions in the world. Today, he continues to innovate, developing new capabilities at BUCK while fostering global growth.
Wade Milne, Chief Financial Officer of BUCK
Wade Milne brings over 20 years of finance and global capital market experience to his role as the Chief Financial Officer for BUCK. Graduating with a degree in accounting, Wade began his career in small business tax advising before working across multiple creative service brands, including the APAC region at parent holding company, IPG, where he successfully earned his CPA. After moving his base to the US market, Wade spent 5 years reshaping R/GA’s finance department on behalf of new leadership, partnering with the industry's best in retooling offerings and opening new locations. Following this, Wade spent time with Private Equity, strengthening his capital market muscle whilst strategically managing business operations for marketing and sales to global capital markets, before finding his long-term home at BUCK. Since joining BUCK in early 2020, Wade has successfully built its finance, FP&A, accounting function, has overseen its first external audit, led the debt raise, and has become a critical factor to BUCK’s M&A division and strategy.
Wade Milne brings over 20 years of finance and global capital market experience to his role as the Chief Financial Officer for BUCK. Graduating with a degree in accounting, Wade began his career in small business tax advising before working across multiple creative service brands, including the APAC region at parent holding company, IPG, where he successfully earned his CPA. After moving his base to the US market, Wade spent 5 years reshaping R/GA’s finance department on behalf of new leadership, partnering with the industry's best in retooling offerings and opening new locations. Following this, Wade spent time with Private Equity, strengthening his capital market muscle whilst strategically managing business operations for marketing and sales to global capital markets, before finding his long-term home at BUCK. Since joining BUCK in early 2020, Wade has successfully built its finance, FP&A, accounting function, has overseen its first external audit, led the debt raise, and has become a critical factor to BUCK’s M&A division and strategy.
Vartan Tchekmedyian CEO of VTProDesign
Vartan Tchekmedyian has been VTProDesign’s Chief Executive Officer since its inception, leading a team of artists, designers, and producers by providing high-level business strategy across all projects that run through the interactive L.A. design studio. Following his graduation from USC in 2010 - where he offered turnkey event production for both campus and corporate events - he founded VTProDesign as a team of one, with a simple goal of engaging with audiences through innovative mediums. Over the course of several years, Vartan successfully grew a small team focused on conceptualizing digital campaigns, expanding to the creation of full 360 experiences. Regardless of medium, Vartan’s vision is to connect people to brands, products and innovation through crafted experiences, using technology as a tool. Since then, the group has worked with household names such as Netflix, Google, Ray-Ban, and Heineken, building an honorable client roster.
Vartan Tchekmedyian has been VTProDesign’s Chief Executive Officer since its inception, leading a team of artists, designers, and producers by providing high-level business strategy across all projects that run through the interactive L.A. design studio. Following his graduation from USC in 2010 - where he offered turnkey event production for both campus and corporate events - he founded VTProDesign as a team of one, with a simple goal of engaging with audiences through innovative mediums. Over the course of several years, Vartan successfully grew a small team focused on conceptualizing digital campaigns, expanding to the creation of full 360 experiences. Regardless of medium, Vartan’s vision is to connect people to brands, products and innovation through crafted experiences, using technology as a tool. Since then, the group has worked with household names such as Netflix, Google, Ray-Ban, and Heineken, building an honorable client roster.
Michael Fullman, Chief Creative Officer of VTProDesign
Michael is Chief Creative Officer at VTProDesign. He’s been progressing VT’s vision for 10 years, overseeing and pushing its creative growth and developing the organization to be a leader in interactive innovation. Michael graduated from Loyola Marymount University with a BA degree in theater and started working in music touring design shortly after. After joining VTPro, Michael dove into a combination of different projects, ranging from touring design for some wild acts to experiential designs for brands like Google. Michael has a deep understanding of design and production and has collaborated with countless brands and artists to bring their most complicated and technologically challenging ideas to life.
Michael is Chief Creative Officer at VTProDesign. He’s been progressing VT’s vision for 10 years, overseeing and pushing its creative growth and developing the organization to be a leader in interactive innovation. Michael graduated from Loyola Marymount University with a BA degree in theater and started working in music touring design shortly after. After joining VTPro, Michael dove into a combination of different projects, ranging from touring design for some wild acts to experiential designs for brands like Google. Michael has a deep understanding of design and production and has collaborated with countless brands and artists to bring their most complicated and technologically challenging ideas to life.
About BUCK
With offices in New York, Los Angeles, Sydney, and Amsterdam, BUCK is a global creative company pushing boundaries of art, design, technology, and digital experiences. Founded in 2004, the company has built a reputation for outstanding craftsmanship and innovation by finding creative opportunities in every challenge. BUCK has successfully created one-of-a-kind experiences for top clients across the cultural and technology spheres, including Meta, Nike, Google, Twitter, Airbnb, and Netflix, to name a few. Recognized as an industry leader within design and technology, BUCK’s awards include an Emmy, multiple gold Cannes Lions, Clios, pencils, cubes, and over 150 additional accolades from the most prestigious competitions in the world.
Instagram: @buck_design
Twitter: @buck_tv
Vimeo: vimeo.com/buck
Instagram: @buck_design
Twitter: @buck_tv
Vimeo: vimeo.com/buck
About VTProDesign
Building unique worlds to help brands connect audiences to radical experiences, VTProDesign is here to evoke emotion and create interactive journeys others are simply too scared to take on. The immersive design company leads with an innovative yet authentic foot forward, curating a team of trailblazers that push the boundaries on how an audience connects with an experience. Taking the immersive storytelling industry by storm, VTProDesign successfully merges art, design, and interactive visual & audio installations into one powerhouse, creating one-of-a-kind experiences.
Instagram: @vtprodesign
TikTok: @vtprodesign
Instagram: @vtprodesign
TikTok: @vtprodesign
References
AdAge: Agency Report 2022 Revenue Growth, 2022
Agency EA: The 2022 State of Experiential Research Study Findings, 2022
Agency EA: The 2022 State of Experiential Research Study Findings, 2022
Contact Details
For investor enquiries:
Wade Milne, Chief Financial Officer, wade@buck.co
Wade Milne, Chief Financial Officer, wade@buck.co
For press enquiries:
